TD: Standing Proud

TD commercial called “Standing Proud”. A campaign conceived and produced by an all-indigenous creative and production leadership team.

The powerful script and creative came from the minds of Indigenous owned agency, Boom Intertribal. Brought to life by the creative team of Alana Lees, Raymond Deleary, and Edward Lees.

The lead talent in this spot is all-Indigenous and features an incredible array of performers and artisans. The original score was created by Juno Award winner Dan General, aka DJ Shub.

English voice-over was done by Elder Louis Lapatak from Saddle Lake Cree Nation, a former student of the residential school system. French voice-over came from Pakesso Mukash, Cree/Abenaki from Whapmagoostui, QC.

Inuit throat singers are Juno nominated Silla And Rise.

Mural artist is Emily Kewageshig.

Metis sash weaver is Matt Hiltermann.

Agency: Boom Intertribal

Production company: Nimble Content Inc.

EP: Michael Corbiere

Director: Jon Elliott